Fleming College Athletic Brand

This exciting project had two key components: renaming Fleming College’s sports team and designing a new logo and mascot. After extensive focus groups, surveys, and much deliberation, the Phoenix emerged as the perfect symbol. Bold and dynamic, the Phoenix represents the students, staff, and community of Fleming College. Its three streaming flames symbolize the college’s campuses—Peterborough, Lindsay, and Halliburton—while uniting the diverse elements of the institution under one cohesive identity.